Defining the digital learning & progression strategy for the membership of CIPD

The Chartered Institute of Personnel Development (CIPD) is a professional body for HR and people development, and career partner to almost 160,000 members around the world. We led a multi-agency team asked to deliver strategic and technical advice for a new Learning Management (LMS), Continual Professional Development (CPD) and digital credentialing solutions. We ran discovery interviews with personnel from across the organisation to reveal Trapped & Untapped Value (TUV), defined business and user requirements, provided strategic, operational and technical recommendations, and articulated the Customer Value Proposition to ensure membership retention, growth and progression. On completion, CIPD recommended our services to the Chartered Institute of Housing (CIH), for whom we initiated similar services.


Diagnostics (bespoke)

Collaborative design sessions

User-centred design

UX / UI design


Workflow engineering

Strategy recommendations

Revealing / Designs for Releasing Trapped & Untapped Value (TUV)

Discovery interviews & collaborative design workshops held with key personnel & stakeholders


TUV items identified

Strategic reports & Minimum Viable Product (MVP) outlines for 'Learning on the Go' solutions
1 st
Customer Value Proposition for membership retention, growth and progression via digital 'Learning on the Go'

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